Meet Noemel
Building a brand from nothing
NOEMEL started with one idea: fashion should work harder. Every piece is designed to be worn in multiple ways, making versatility the heart of the brand.
Before launching on 29 May, I spent three months building a community through storytelling, content, and pre-launch campaigns, starting on 29 February.
The result? A six-figure launch and a brand built on connection before conversion.
From the first sketch to the final sale, NOEMEL is entirely my creation. Every product, campaign, website, photoshoot, and customer touchpoint was designed from the ground up.
In Numbers
$ 84K
84k in sales within 24 hours after launch, $100k+ in 48h
95%
customers acquired through paid media
25%
Growing at an average of 25%+ month-on-month
7x
Meta campaigns that consistently delivers a 4-7x return on ad spend.
03
Deliverables
01
Brand & Strategy
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Brand Strategy
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Brand Identity
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Positioning
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Product Strategy
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Go-to-Market Strategy
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Pricing Strategy
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Customer Experience
02
Design & Production
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Product Design
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Tech Packs
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Fabric & Manufacturing
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Packaging Design
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Creative Direction
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Art Direction
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Campaign Production
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AI Assets
03
Digital & Growth
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UX/UI Design
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Shopify Website Development
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Meta Ads
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TikTok Ads
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Email Marketing
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Content Creation
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Performance Marketing
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Analytics & Optimisation
Launch Day Sales
24 Hour Window
June Sale
30 day window
July Sales
30 Day Window
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Discover Our Social Media
Growing a community before growing a
business.
Building a website
UX/UI Design
Shopify Development
End-to-end website build
UX/UI Design
Customer journey & interface design
Conversion Optimisation
Performance, CRO & responsive design